In the first half of 2018, Sony Mobile needed a global campaign for their brand new premium smartphones, Xperia XZ2 and Xperia XZ2 Compact, as well as the recently launched wireless stereo headset, Xperia Ear Duo.
Punch was tasked with creating multiple creative concepts to advertise the new handsets and smart product across Sony Mobile’s global social media channels—making sure that each piece of creative aligns with the client’s marketing objectives.
As part of this project, we created a series of Pinterest-worthy flatlays that capture the smartphones surrounded by aesthetic objects of the same colour palette. Each shot highlights one specific handset colour with the surrounding objects complementing that shade.
My role included the following:
- Leading creative brainstorms and conceptualizing ideas together with Punch’s studio team and lead photographer, Ben Fleming-Dufour;
- Pitching solid concepts to Sony Mobile’s senior marketing team;
- Project managing the Matching Colours concept, from shot list, to the creation of mood boards, sourcing props, etc.;
- Overseeing production on the shoot, styling of props and providing creative direction;
- Overseeing the post-production of each asset, and ensuring that the outcome is on brand and meets client expectations.
Photography: Ben Fleming-Dufour (Punch)
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