What is the designer's place in people's interpretation?
Our world calls for "Hyper Information". Pictures and words invade our daily lives. This mixture is swallowed, spat out, shared with your neighbors, etc, etc and all over again. But like the childish game the "Arabic Phone" the message can be grasped in a way that it can distort it while its traveling.
What I wanted through this project was to push people to reflect on the polysemy of the message and its possible "consequences", to lay out the fact that any message today can be interpreted in various ways, even distorted (for the benefit of someone, of something, of a belief …).
FAFO is an independent group of anonymous designers, art directors, artists and others that started out in Toulouse and are now invading the rest of France with their street creations. They use as many ways of communicating as possible. Printing, books, t-shirts… They elaborate a space and a time where you can interact with their orphan works and with others that discovered it before (traveling book, double standard t-shirt, manual poster…). Any designer or other can join this team of anonymous artists, become a patron, or simply see the teaser of what they're up to.
They wish to draw the receiver's attention towards the power of words and images. While playing with the duality of elements around actual events, contemporary icons and inking imaging, their purpose is not to denounce the communication today or scare the receivers.
It's to give them the choice to stop at the first lecture, or to go beyond it.