FAIR. TAKEOVER
A commisioned social media campaign to promote FAIR. takeover in two renowned establishments: Danico Paris and the Henson's bar in Soho, London. In partnership with DrinkUp London, the campaign features a lot of different digital and printed assets: web banners, leaflets and a social media kit. Associating seamlessly three strong brand identities on the same medium was the main challenge. It was crucial to give each client the correct real estate and visibility while maintaining a premium look and feel.
TONE OF VOICE
The copywritting was carefully crafted in both french and eglish to ensure market relevance.
Experience the FAIR. takeover, two incredible nights in Paris and London. Guests will have the chance to sample bespoke cocktails that combine FAIR.premium spirits with unique local flavours. Think incredible drinks, serious bartending skills, and beautiful people.
Découvrez l’expérience FAIR. Takeover, deux nuits incroyables à Paris et Londres. Les clients auront la chance de déguster des cocktails fait sur-mesure utilisant des ingrédients aux saveurs innovantes et les spiritueux responsables FAIR. Laissez-vous tenter par nos recettes incroyables et le talent de nos mixologistes!
PHOTO RETOUCH
The bespoke cocktails were shot by the talented Jolly Thompson.
I then meticulously retouched all assets and met the high level of standards requested by the clients.
