Fake DJ, fake drinks, fake collection, fake launch party

Does a party have to ‘’be real’’ for it to ‘actually’ happen? We staged our collection launch party. By staging a faux event, we proved that in reality, a fashion party doesn’t need to take place in order to showcase a product. Nowadays, does something even need to happen in the ‘real world’ for it to be considered as ‘real’? Doing away with the guest list, free drinks, VIPS and the ubiquitous after party - we highlighted the banality of fashion events most people attend remembering the ‘packaging’ rather than the product itself.