I am a creative strategist and think tank working through the lens of an art director. By blurring the lines between art and advertising, I can naturally develop visual concepts, stories that align with or set brand and communication strategies for various channels. I approach each project with a visual journalist's curiosity and an actress's playfulness, creating unique and compelling stories that speak to different cultural communities. Excelling at projects from concept to final delivery, and ahead of 'trends'. With over four years of experience in branding, creative strategy and art direction, I am confident to provide your best 'what-if we doooooo........'. Hit my line!
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Projects
- Fake DJ, fake drinks, fake collection, fake launch partyDoes a party have to ‘’be real’’ for it to ‘actually’ happen? We staged our collection launch party. By staging a faux event, we proved that in reality, a fashion party doesn’t need to take place in order to showcase a product. Nowadays, does something even need to happen in the ‘real world’ for it to be considered as ‘real’? Doing away with the guest list, free drinks, VIPS and the ubiquitous after party - we highlighted the banality of fashion events most people attend remembering the ‘pack
- Aerl's Barbershop - Recent Design StudioBarbershops are central to every city, every neighbourhood and every community. Often times overlooked by its power to impact social development we decided to set our minds to create a brand that served its community through a holistic approach. Taking mental wellness, social interaction and education into account. Helping clients become their better self of tomorrow. We took on this project from the very start with the question of "How does the barbershop evolve?" to the development of the st
- AIDEA, an AI-assisted (free) idea archive.Our brains move fast, a bit too fast. This is especially noticeable when you’re creative. You have non-stop ideas, approaches and visions, but 95% never gets realised. Time, lack of resources - network, and life gets in the way. However, with AI you can now ‘’get up to speed’’ with our thoughts. If you can describe ‘it’, you can make ‘it’. It’s like sketching on steroids, and that’s exactly what happened. 300+ images later and the free image archive; AIDEA was born. There’s no reason to keep al