This was a proactive idea for Volkswagen's yearly 'Talk of Town' briefs for awards.
BRIEF: In 2015 over 30 million AED worth of fake cars were seized in the UAE. VW needed to raise awareness about the dangers of these fake parts as well as try to get some existing fake parts, off Dubai's roads.
HOW: By taking fake parts and melting those parts into fake human parts - the kind that changes lives for the better.
Fake parts that take lives become fake parts that save lives.
MY ROLE: Creative / Art Direction