Fallen
The brief was to ‘Create a product, service or brand experience that is inspired by the Seven Deadly Sins.’ - Set by Rare Breed Fallen aims to create a place where you can escape what is allowed and venture into the debauchery and excitement of sin. Sinners are welcome to join the immersive experience and move through every circle of hell. I created an immersive event that has different rooms based on each sin and I took inspiration from Dante’s Inferno to do this. During the event, you are taken through the different circles of hell and you meet the personified ‘sins’ as you go.
Each circle of hell has a variety of activities that correlate with the circle of hell that you are in. To go with your journey you have a fallen passport, you must collect a stamp from each room to grant you access to the final circle where you become one of the fallen and party with the devil himself!