FANTA X HOYTS
Coca-Cola customer Hoyts gave us an opportunity to give away 3,400 Hoyts movie passes to Fanta fans around Australia. With this collaboration, we wanted to demonstrate just how much Fanta is all about creativity, weirdness and randomness, whilst allowing teens to showcase their own creativity and gain social creds by doing so.
Through Facebook video posts featuring Fanta cans/bottles, we came up with a couple of fun scenarios and invited teens to comment, describing what their ideal sequel would be. Anyone could get involved and continue the story. The most awesome UGC plot threads won the chance to get their story made, with each ‘contributor’ in the thread receiving 5 x Hoyts passes.