Farac-Terzic Wines — Visual Identity and Packaging

  • Maji Studio
Visual identity and labels for Farac-Terzic wines are inspired by drywall structures that are very common in Dalmatia, especially on the island of Korcula, Croatia, where the vine used in these wines is grown. Inspiration also came from the uniqueness of these wines because they are made of very rare vine sorts. And the results are amazing which can also be seen from their placement in various competitions. The solution obviously had to be something different from classical wine label and the result is simple and consists of two things: the material; a thicker paper with a distinct texture reminiscent of the karst landscape where this vine is grown, and the first letter of each wine’s name which is simulated by the forms of the labels themselves. This provides the system that allows expansion for the future wines that are yet to come.