The initial idea behind this project was simple.
In short, we wanted to interview, film and photograph a selection of Leeds-based creatives with the final aim of hosting a series on Farah's blog. Not only did we hope that this would generate links from local media outlets, we also hoped that by working with a selection of men that fitted Farah's particular image, we'd be able to reenforce the company's brand and identity.
The project generated some great links, including one from the Yorkshire Evening Post and several from a number of local and regional blogs. Not only that, it enabled me to learn more about the city of Leeds and the cultural offering it currently presents to its northern population.