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Farfetch Brand and Boutique Pages

While working as an English Content Writer for the e-commerce company Farfetch, I was responsible for writing short introductory profiles for a variety of luxury brands and boutiques. Some examples of my work are below - you can find others at the Farfetch Partners page online.
Founded by menswear designer Severine Lahyani in 2015, the name Archive 1820 refers to the address of this exciting boutique along Paris’ rue des Archives. Placed under the vast glass roof of this former workshop, the boutique allows space for not only the finest in modern attire, but an art gallery, a book store and a restaurant. Natural light floods the welcoming, eclectic area, while nature also makes its mark with a variety of plantlife spread around the 400 square meters of space.
In their own words, Nowhere hold “a shared curiosity in the discourse of masculinity and the culture of clothes”, which reasons to their adventurous curation of garments in their chic Dublin boutique. Located in the oldest Georgian shopping quarter of the historic Irish city and containing a blend of Georgian and modern architecture, owner David Erixon also believes the boutique should be a meeting point of all things cultural - be it fashion, art or music. 
Since its foundation in 1976, Lapin House boutique has been exclusively dedicated to children’s clothing, accessories and shoes, covering all sizes from newborn to 16 years old. Known for the unique variety, high quality standards and style of its products, the boutique has now grown into 82 Lapin House stores around the world, offering along with its own “Lapin House Collection”, a considerable range of other prestigious brands, in playful, child-friendly surroundings. 
Following the success of the original boutique in Austria, Dudakova Innes opened Dinnes Limassol to bring her vision of luxury footwear to Cyprus. Located near the marina in the Olympic Residence Towers shopping centre, the boutique is presented with a neo-classical interior, with exclusive product from international brands spread out across marble-effect floors and under a glorious chandelier.
Founded in 2011, lingerie boutique Dolci Follie was opened to combat the unsatisfactory customer experiences that owner Simona Walters experienced in British lingerie shops. The luxury space - dressed in the manner of a Venetian palazzo and with its own fresco wall paintings to come - challenges these experiences with a expert service that has been touted by none other than Vogue. The boutique, located in London’s hip Notting Hill area, stocks a bevy of exclusive undergarments by brands across Europe and the US.
Dating back to 1835, the Gschwantler family have brought quality craftsmanship in some way to the rolling hills of Kirchberg in Tirol, something they continue to do today in their high-end concept store, opened by Chrisoph Pöll in 2012. Located in the village center, the space is a mix of rural and modern, with varnished and earthy wood floors that give way to sophisticated shelving spaces where a curated selection of the exclusive stock is assembled.
An offshoot of the acclaimed United Arrows retail chain, H BEAUTY AND YOUTH brings a distinct approach to apparel from the south side of Tokyo's fashionable Aoyama district. Representing what they refer to as an ageless, borderless and genderless approach, H BEAUTY AND YOUTH cater to what they call the "City Man and Woman" with three stories worth of high-end apparel for men and women. Their boutique mirrors the variety of their stock with highly-refined wooden floors rubbing up against exposed mesh shelving, and the bonus of a pizza restaurant located in the basement.

Credits

Daniel Montesinos-Donaghy

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  • Copywriter / Freelance Writer
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