FARFETCH x AZ Factory

Led the execution of a 360 innovative project to celebrate AZ Factory launching on FARFETCH. I managed a bespoke interactive web experience and an engaging social media filter, as well as a virtual try on for sneakers and an interactive diverse model selection tailored to customers preferences . I then briefed our creative team to adapt into a holistic media roll out plan to amplify activity across the breadth of FARFETCH's high impact channels, including a web and app takeover, on site paid placements, CRM including email and push to our dedicated customer base, organic and paid social and a private client bespoke event.