Farmdrop is an online food delivery company distributing food to consumers that is sourced from local farmers and fishermen. It has an online platform and app with around 30,000 regular users. I worked on the re-design of the company website, effectively connecting consumers with producers, cutting out the supermarket. I helped engage customers with the new look and feel through the planning, implementation and art direction of photoshoots using Farmdrop products to show the breadth of fresh produce available. I wanted to show the variety and quality of produce without giving an over-polished aesthetic.I created marketing material for both print and digital promotional resources (posters, flyers, web banners, homepage, web ads, tote bags). This drive improved sales by 20% and secured extra investment for the start-up.