A freelance Graphic Designer, born in the UK and currently living in Toronto. Before moving to Canada, in 2017, I spent 10 year working in London (U.K) for companies including Barbican, Future Cities Catapult, Farmdrop, INTO film and London Cycling Campaign.Locked Pro Plan feature
Successfully re-imagined existing print identity for digital use. Produced an engaging logo animation to promote the Orchestras key values. Generated storyboards and prototyped multiple versions for presentation.
Designed and delivered production-ready educational resources (brochures, flyers, information packs) and revamped existing digital marketing material. Designed infographics to simply express complex ideas to a young audience.
Effectively reached new customers through creation and execution of marketing materials. Successfully improved sales by 20% and secured extra investment for the start-up. Produced UI/UX improvements to existing website, focusing on simplifying the brand message.
Established and implemented the visual concept, brand identity and branded assets for a three year, EU funded project, involving 15 collaborating organisations and bringing together the cities of Aarhus, Santander and London. Gathered and reacted to comprehensive feedback from multiple external stakeholders.
Developing integrated marketing packs, for retail fashion brands, to communicate Fairtrade Cotton Program commitments, according to Fairtrade guidelines. The Fairtrade Cotton Program unlocks exciting new opportunities for cotton farmers to improve their lives through Fairtrade. It connects farmers with the growing number of businesses seeking to make sustainable cotton a core part of their business. This means more Fairtrade sales for farmers and more ways to support Fairtrade through shopping.
Developed joint marketing pack proposals for major brands, including H&M. Communicated Fairtrade Cotton Program commitments, according to Fairtrade International guidelines.
Established a strong brand identity and guidelines, launched May 2012. Recommended and consulted on the most appropriate graphic design options based on overall marketing goals. Produced illustrations for new product ranges.
Directed two Designers in a fast paced, in-house environment. Lead the design team during management absence, managing work load and maintaining a strong visual identity through brand guardianship. Worked within an Agile project team of 5 to redesign the ecommerce website and in-house CMS launched April 2014. Delivered a responsive site whilst fully supporting the need for existing functionality and user interaction. Participated in a three-week design sprint using workshops and scrums to identify a value proposition, develop a robust product roadmap and user personas. Designed home-pages, banners, trend pages, landing pages and third party digital content. Effectively liaised with Developers on a daily basis, communicating content issues and amendments. Enhanced productivity through eliciting constructive feedback from multiple teams. Produced bi-weekly HTML newsletters. Delivered A/B split testing and bug fixing. Successfully built social media presence on social networks. Including the build of mobile apps for Facebook.
Freelance design, artwork and Illustration, for design led greetings cards and gifts company Loveday Designs, with products featured in Paperchase, Tesco, Harrods, Stylist and Elle Decoration. I also provide concept and content ideas for new ranges
Worked across multiple disciplines to produce integrated, multi-media marketing and communications.Projects included The Energy Saving Trust, Blackstone and the RSA. Designed print-ready annual reports, flyers, brochures, direct marketing, brand guidelines, POS materials. Liaised with printers and proofed artwork for production. Presented design concepts to project managers and clients.
Modules included; Design Theory and Digital Skills. Design briefs varied from term long to short one week briefs. Dissertation title Selling Charity: An Investigation into the Development of Branding Strategies for Charitable Organisations.