I was responsible for creating the brand identity, guidelines and branded assets for a three year, EU funded project involving 15 collaborating organisations and bringing together the cities of Aarhus, Santander and London. The project had €7.2m funding and aimed to engage with citizens, local governments, communities and business to help define and build a platform, supporting experiments to improve city living and services.
OrganiCity aims to put citizens at the heart of the process of planning and implementing experiments to improve cities. Encouraging collaboration and positive growth through the sharing of data and ideas.
I explored the complexity of this collaboration and co-creation through the density of particle systems, and multiple components working together. Overlapping elements suggesting a sharing and communal nature.
Companies
Future Cities Catapult
- Design