#TurnYourNoseUp to factory farmed pork.
All we had was a pig and a sh*t tonne of celebrities to make some noise about the cruel conditions pigs are farmed in the UK and around the world.
We created the hastag #TurnYourNoseUp and got as many big names to tweet or send photos in turning their nose up (doing a piggy nose) as we could. The simplicity of this gesture made it really easy to get people on board.
This project was a powerful for Florence to work on, as she is one of them vegan people, and is a subject she feels strongly about.