Florence Deary

Florence Deary

Art Director and Copywriter teamLondon, United Kingdom
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Andy Poyiadgi
Sarah Bagner
Chelsie Tia
Florence Deary

Florence Deary

Art Director and Copywriter teamLondon, United Kingdom
About me
As Florence isn't writing this, you'll believe me when I say she's very very good with people. I would rate her social skills at a strong 9.5 and her creativity at 11.2. ​ Florence has been employed as an Art Director/Creative at various advertising agencies for the last 4 years, Florence has been hired the by the only two agencies she's ever interned at #smuggington. Flo's proper disleix 'n that but it totaly dosnet effect her word craft. She reckons it helps her look at the world differentish. ​ She enjoys understanding how people think. Then making ads to tickle/fondle their brains. ​ Currently being paid to create campaigns from pitch to launch...and beyond...and then further than that...with her beautiful creative partner Ruby Norman-Curran.
Projects
  • hayu - I don't care, I love it!
    hayu - I don't care, I love it!We worked with NBC Universal to launch their new on-demand reality tv platform ‘Hayu’. We wanted to reclaim reality TV and empower our audience to say ‘I don’t care, I love it’ to the people who judge and look down on them for watching what they love.
  • Farms not factories.
    Farms not factories.#TurnYourNoseUp to factory farmed pork. All we had was a pig and a sh*t tonne of celebrities to make some noise about the cruel conditions pigs are farmed in the UK and around the world. We created the hastag #TurnYourNoseUp and got as many big names to tweet or send photos in turning their nose up (doing a piggy nose) as we could. The simplicity of this gesture made it really easy to get people on board. This project was a powerful for Florence to work on, as she is one of them vegan people,
  • MAOAM
    MAOAMNo one knew how the MAOAM was pronounced. We fixed this by sponsoring 'The Big Bang Theory' which is CONSTANTLY on E4 and Channel 4, and make some science based sketches involving MAOAM.
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