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hayu - I don't care, I love it!

We worked with NBC Universal to launch their new on-demand reality tv platform ‘Hayu’.
We wanted to reclaim reality TV and empower our audience to say ‘I don’t care, I love it’ to the people who judge and look down on them for watching what they love.

Credits

Florence Deary

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  • Art Director and Copywriter team
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Ruby Norman-Curran

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  • Art Director and Copywriter team
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Project Tags

  • advertising

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