hayu - I don't care, I love it!

We worked with NBC Universal to launch their new on-demand reality tv platform ‘Hayu’.
We wanted to reclaim reality TV and empower our audience to say ‘I don’t care, I love it’ to the people who judge and look down on them for watching what they love.

Team Credits

Florence Deary

  • Message
ConnectConnect
  • Art Director and Copywriter team
  •  

Ruby Norman-Curran

  • Message
ConnectConnect
  • Art Director and Copywriter team
  •  

Project Tags

  • advertising

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Florence  Deary
Art Director and Copywriter team
Ruby Norman-Curran
Art Director and Copywriter team