Why is the world of beauty and fashion so obsessed with buying into youth? When Tiffany & Co launched their #NotYourMothersTiffany campaign, it was met with backlash. The heritage brand is clearly trying to attract a younger clientele with this campaign by appearing cool and fresh – supposedly unlike a middle-aged woman and distanced from their elegant Audrey Hepburn style glamour. Full article by Tanyel Mustafa: https://metro.co.uk/2021/08/22/why-is-the-beauty-and-fashion-world-so-obsessed-with-buying-into-youth-15097619/