Fashion Marketing

A full marketing plan for a new contemporary denim brand. FLAG DENIM Mission Statement We value innovation and creativity to produce a clean and conscious brand image, that appeals to all ages, genders and cultures. Our three core values are: Sustainability - Eco Friendliness - Innovative Design. We aim to introduce contemporary designs that differentiate ourselves from our competitors. Project includes: - Insights into Market Research from Market Analytics such as Mintel and Edited - Marketing Mix - KPI's for strategy - Social Media Marketing - Consumer segmentation and targeting