About me
Global brand and digital marketer with 6 years experience from retail to commercial strategy. Specialising in e-commerce Influencer Partnerships and PR, bringing creators and social trends to life through content across Fashion, beauty & luxury lifestyle. BSc Fashion Marketing degree from The University of Manchester.
Projects
Work history
Senior Influencer Executiveboohoo.com
- Manchester, United KingdomFull Time
- Cultivate and maintain relationships with influencers, agencies, and talent management teams globally.
- Negotiate contracts, terms, and expectations with influencers to ensure successful partnerships that are
in-keeping with brand guidelines.
- Working with monthly budgets to allocate spend across the channel
- Create engaging content briefs for influencer campaigns and new product launches.
- Apply trends creatively to enhance campaign success and keep on top of new industry developments.
- Track and analyse performance of influencer activity, providing insights and recommendations for
optimisation on a weekly/monthly basis.
- Attend and support with influencer brand activation, trips and events.
- Work with the Creative team and suppliers on branding elements for Influencer activations.
- Work alongside the Affiliates and Paid Media teams to optimise content and support wider marketing
channel activity.
- Support with Influencer and VIP attendance on brand activations/trips.
- Support in managing the gifting and student ambassador programmes where necessary.
- Supporting the Junior team members with their personal development and progression.
R
R
Influencer Marketing ExecutiveREFY beauty
- Manchester, United KingdomFull Time
- Experience in Brand and Influencer Marketing Strategy executing NPD and BAU Influencer campaigns
- Producing contracts and negotiating favourable terms with talent whilst ensuring this is inline with budget
- Working alongside the Paid and Commercial teams to ensure performance is measured
- Ensure weekly and monthly reporting is monitored for Trade and other business wide meetings
- Brand Ideation, content planning and creating briefs for the talent
- Relationship building with talent and their management agencies
- Researching social trends within the beauty and fashion industry
- Review monthly budgets and invoicing terms with Accounts
- Experience in Shopify, Shipstation and Google analytics
- Executing Influencer and PR sends
+ Show more
Skills
- Customer Service
- Retail
- Fashion Beauty
- Fashion Blogging
- Fashion Business
- Fashion Degree
- Fashion Advertising
- CAD
- Communication Skills
Education
T
T
BSc (Hons) Fashion MarketingThe University of Manchester
- Manchester, United Kingdom
2.1