Co-Founder Sophie Slater on how Birdsong are creating dress in protest Sophie Slater and Sarah Beckett founded Birdsong in 2014, inspired by the creativity they saw in local women’s groups and passionate about creating a brand that pledged both no sweatshops and no photoshop. Birdsong is built on core values of dignity, respect, and fun, and the garments are designed to empower people at all stages of the production chain; through paying workers the London Living Wage and advertising clothes to consumers with authenticity and integrity. The brand is creating a whole new framework for the fashion industry. It challenges us to expect more from our wardrobe and shows how high-street brands really can do better – not only in terms of representation and inclusivity – but in their production habits too. I spoke with Sophie Slater – Birdsong’s Co-Founder – about the nuanced world of ethical fashion and what the future holds for the brand.
"Our core values are dignity, respect, and fun for everyone involved. We believe that good work and beautiful things should be available to anyone." – Sophie Slater
"Sustainability is complicated and nuanced and messy. And it can’t exist without transparency and regard for workers rights." – Sophie Slater