Fedrigoni 365

  • Neeva Haria

Fedrigoni 365 was a project envisaged to commemorate the year of 2018. Multiple leading UK-based creative firms were invited to contribute to the design for each page. The completed result is as shown, “a striking black tome that holds 365 single-colour designs within.” Each design is a visual interpretation of the date given at random to the participants. The Partners, were invited to design the graphic for November 11th. I took part in the brainstorming and development stages of this project brief, where we decided to focus our design on Armistice day – a day to remember our fallen heroes. I came up with the idea of combining the number 11 with a pause button, as to remind the viewer to pause for thought.