See with new eyes is a unique campaign that showcases paper in a creative and inspiring way. We wanted to take Fedrigoni’s users on a journey that explores the potential of their broad range of paper.
What we have created is a self-contained campaign that can be showcased both in their London showroom, and can be taken to personalised visits to clients. It consists of a showpiece book, a sample book and postcards to be sent to Fedrigoni’s clients, all of which fit in a professional handmade box.