One of the highlights of London 2013 was the panel on the experience economy featuring Felix Barrett, Artistic Director of Punchdrunk. The immersive theatre company have reinvented the way we experience the art form conquering New York and London with their Sleep No More and The Drowned Man productions respectively. Other panelists for this session included Tim Arthur, CEO, Time Out, Morgwn Rimel, Director, The School of Life, Victoria Broackes, Curator, V&A & Bowie Exhibition and Rory Kenny, Director, Mobile Partnerships EMEA, TripAdvisor