Women have lots of different products specially designed for the different areas of their body, but why are women not using a specially designed product, like femfresh, to wash their most intimate skin?
Working with top fashion photographer PEROU we produced an educational campaign to get women thinking differently about their very special skin through a bold, bright, fun and non-apologetic campaign.
The campaign got 4.9 million women talking, and 14.4% more women buying the product.