Fenwick's digital presence was lacking in cohesion across their 9-store strong presence. While the brand had a strong identity, it was lacking in a digital voice that had authority in the fashion world. I came in to bring the store's individual presences together, heading up a brand new team responsible for creating and implementing a whole new social strategy that reflects the family values, ethical stance and luxury status of one of the UKs most beloved department stores as they move into the e-commerce space.