Festival Activation

  • Lucy Hughes
Over the past 18 months, I’ve been working with some of the biggest festivals in the UK - if not the World - dealing with brand activations in the festival market.
I have worked with a global tobacco manufacturer on a yearly project where I ensured I was involved in every aspect from the original client briefing, right through to being onsite for construction and seeing the project through to live completion. We worked extensively with data collated from the festivals to produce an evaluation which we presented back to the client at the end of the season.