Alfred Hitchock - BFI Festival
*student brief*
Brief:
To develop a unique visual identity for the BFI festival focusing on Alfred Hitchock and his films.
Process:
Building on the concept of a dopleganger in his films, the goal was to create something that recreated that feeling of normal, to unease. A slight shift that slowly progressed into chaos. Beginning with the brochure that snacks around and is unexpected in how it opens, to all the accompanying visual identity.