Brief:
Automotive is a very challenging sector in the world of advertising. Fiat Chrysler Automobiles (FCA) wants to boost their sales for 500 by creating engaging digital ads. They need to be user friendly, interactive and intuitive.
Concept:
The goal is to differentiate Fiat 500 from its existing competitors and get the audience to explore the uniqueness of the vehicle, by emotionally connecting with the consumers to test drive and buy the car.
Solutions:
To create a Mobile and Tablet Ad Unit that showcases the uniqueness of Fiat 500. This Ad Unit covers a colouriser, gallery and interior 360° view. The Unit is created specially for the app Shazam. By activating Shazam with the advert, viewers are directly linked to the ad unit.
Results:
The success of the ad unit resulted in it being adapted for Undertone Media Mobile-Tablet-Desktop ad unit. The design and wireframe of this ad unit has to feel consistent yet flexible enough to work across other Fiat car models, such as the 124 Spider and Tipo.
In 2015, the Fiat 500 Vintage edition 1957 was picked as the ‘Ad of the Day’ by the NewsNetwork. Ad of the Day
Take a look at Summer & Spring collection – Fiat 500 Ad Unit
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