Projects
- ChristianaCare Annual Report 2019Brief: ChristianaCare are a network of private hospitals that provide healthcare services based in the U.S. state of Delaware, with operations in seven counties from Pennsylvania, Maryland and New Jersey. Their 2019 annual report 'For the love of health' is one of the main projects that I have worked on from start to finish. The aim was to translate the print version of the report into a digital platform, in hopes of making it available to a wider audience.
- Fiat 500 Ad Unit: Shazam & UndertoneBrief: Automotive is a very challenging sector in the world of advertising. Fiat Chrysler Automobiles (FCA) wants to boost their sales for 500 by creating engaging digital ads. They need to be user friendly, interactive and intuitive. Concept: The goal is to differentiate Fiat 500 from its existing competitors and get the audience to explore the uniqueness of the vehicle, by emotionally connecting with the consumers to test drive and buy the car. Solutions: To create a Mobile and Tablet Ad Unit
Work history
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DesignerVarious clients/agencies
London, United KingdomFreelance
All rounded freelance designer working with various clients and agencies, such as The AELTC Ltd -
Wimbledon, Attention Seekers, TMW - Tullo Marshall Warren, Haygarth, MediaMonks - Netherlands (WFH), Golin, Quietstorm and Gravity Thinking. Working across the clients, such as Book Depository, Xbox, BT, Adobe, Vodafone, Sony, Blue Skies, Tyrells and Aperol Spritz to create materials for digital platforms, pitches and social media channels.
UI DesignerThe&Partnership
- London, United KingdomFull Time
Appointed Digital Designer in a tight-knit UX Department, working remotely with Business Director, Art Director, Project Manager, UX Architecture and Freelancers. The role involves developing design solutions across the entire range of NatWest Group brands, such as; NatWest, Royal Bank of Scotland, Ulster Bank, Coutts etc.
This includes creating intuitive website designs from mock-up, prototyping to successful live website updates using atomic design system. I am also responsible for creating illustrations, image retouching, eCRM and internal portal page creation. Led a website revamp design for Coutts and this includes understanding UX journeys, working with the clients, and creating solutions and design updates that align with the brand.
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Skills
- Digital Advertising
- Design
- Illustration
- Photography
- Creative Typography
- Digital Typography
- Digital Design
- Illustration Storyboarding
- Storyboard Mockup
- Strategic Design
Education
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Bachelor of Arts (BA) London College Communication
- London, United Kingdom
Design for Graphic Communication