FIAT 500X - EMEA Model Launch

New crossover model launch (EMEA). 360 campaign, including pioneering (beta) Oculus VR experience roadshow throughout key European cities. Launch event, featuring brand partner DYNAMO, who performed an exclusive live illusion. The online film achieved 2m+ views in one week, without seeding. In the first weekend after launch, 70k people visited dealerships with1300 test drives in Italy alone.