A creatively-driven integrated marketer. Australian living in Paris, after a decade in the UK. Currently driving high-profile strategic marketing projects at YouTube, and previously a Team Lead at Google Creative Lab. Before this, I spent ten years at network and independent creative agencies in London, working on some of the world’s leading brands. I bring humour and personality to my role, empowering teams to develop communications that solve business objectives - while building famous and beloved brands. I am passionate about using creativity and technology for positive impact. In the world of Myers-Briggs I am an ENTP. In my personal life I am a travel addict, spicy food enthusiast, francophile, podcast devourer, aspiring yogi, and have a weakness for scandinavian furniture. Conversational french level, pushing to improve each day.
- FIAT 500X - EMEA Model LaunchNew crossover model launch (EMEA). 360 campaign, including pioneering (beta) Oculus VR experience roadshow throughout key European cities. Launch event, featuring brand partner DYNAMO, who performed an exclusive live illusion. The online film achieved 2m+ views in one week, without seeding. In the first weekend after launch, 70k people visited dealerships with1300 test drives in Italy alone.
- Account Leadership
- Account Management
- Strategic Communications
- Creative Advertising
Diplôme d'Etudes en Langue Française (DELF B1)Université Stendhal Grenoble
- Grenoble, France
Qualification: Distinction Internationally recognised qualification in language (issued by the French Ministry of Education)
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