CAMPAIGN TO PROMOTE THE FIAT ONLINE MEGA SALE. THE TV SPOT HAS RONALDO DRESSED AS A “FISH-MAN” BRINGING A GIANT SALTY OYSTER WITH ALL ACCOUNTS THAT PEOPLE HAVE TO PAY AT THE BEGINNING OF EVERY YEAR. THE CAMPAIGN ALSO FEATURES TWO PROMOTIONAL FILMS AND A VISUAL IDENTITY. CONCEPT: YOU CAN`T ESCAPE FROM THE ACCOUNTS AT THE BEGINNING OF THE YEAR, BUT YOU CAN STILL BUY YOUR FIAT CAR WITH LOW IPI (A FEDERAL EXCISE TAX ON THE MANUFACTURING OF GOODS).
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Leo Burnett
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