Fiat asked us to promote the new mint coloured paintwork on their latest Fiat 500.
So we came up with the idea that the new car smell, you always get with, well, a new car would also smell minty.
We devised a fragrant 'For him' / 'For Her', 'Pour Homme' / 'Pour Femme' pair of press ads to run in the Evening Standard during London Fashion Week.