FIE [Branding]
BRIEF: Foundation of International Education is a program which allows American students to have a transformative study abroad experience in UK and Ireland CONCEPT: I decided to work on the concept that FIE is like a bridge between cultures, where right in the middle the magic happens. At FIE growth and experimentation is at the core. Step beyond the known, explore and expand your thinking is the message to the students.
The palette is used throughout the branding to highlight the three main programs. Purple stands for the creative and art related subjects, light green for the scientific and darker green for business and finance.