Presented with the task of creating promotional content for a week long POP UP & exhibition.
FIELD of PONIES is an independent London based label, which embodies a post-apocalyptic take on fashion. The brand uses current street wear trends to distort our reality and project an aesthetic that is both twisted and humorous.
FIELD of PONIES is designed and made almost entirely by hand by Julie Bérubé.
FIELD of PONIES' commitment to reduce waste is to produce items one by one when orders come in. This prevents the accumulation of unsold stock and the problem of textiles in landfills. We use organic materials when possible, which now amounts to around 80% of the production. We buy small quantities of fabrics and make sure it it used all up by reusing them over several collections. Nothing is wasted thus pushing us to be even more creative by inventing new ways to reusing the same materials. Some products are made in small numbers by local factories. Everything is produced to the highest quality. Now you can do your part by wearing these clothes for many years and looking after them by washing them in cold short wash cycles, and use bio detergent.
