FIFA Football World

  • Dan Lawrence

The Fifa World Football Museum in Zurich is home to a rich football history and shows not only the game, but how it connects and inspires the world around it. The new identity was developed to express all aspects of the game as well as helping navigate the museum itself. After a dip in visitors the museum needed a new approach that would work across all platforms and truly encapsulate the future of football. This project was an unsuccessful pitch