A 360° operation for STC Saudi Telecom.

STC, the leading telecom company in the Middle East launched their new post paid packages, therefore they hired Lab X, a laboratory in the middle of nowhere to run experiments showing the effectiveness of these bundles.
This project represents a big leap forward for the advertising scene in KSA which came as a result of a collaboration between the Client, the agency, the director and also features celebreties from the Kingdom of Saudi Arabia.

This project also paved the way to a first-of-a-kind partnership with the group Telfaz11 where we co-wrote ground breaking youtube films that gathered in total more than 20M views on the brand channel.

Team Credits

Tarék ElKhatib

  • Creative Director

Project Tags


  • JWT


    • Advertising

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Tarék ElKhatib
Creative Director