A Paris based Art/Creative Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Concepting, Digital and Social Strategy, Art Direction, Craft. Passionate about great ideas, growing businesses and sales and working with different and interesting people. Strong arts and design professional with a Master focused in Creative Writing from INSEEC.
- BOTANICALS FRESH CARE - L'Oréal ParisBotanicals Fresh Care - L'Oréal Paris BOTANICALS FRESH CARE is a new brand from L'Oréal Paris with 100% natural ingredients. For the launch of the brand a purely digital and social strategy was followed included a huge partnership with different bloggers/influencers, the creation of a new Instagram page, and major PR events.
- FilmsA 360° operation for STC Saudi Telecom. STC, the leading telecom company in the Middle East launched their new post paid packages, therefore they hired Lab X, a laboratory in the middle of nowhere to run experiments showing the effectiveness of these bundles. This project represents a big leap forward for the advertising scene in KSA which came as a result of a collaboration between the Client, the agency, the director and also features celebreties from the Kingdom of Saudi Arabia. This project also paved the way to a first-of-a-kind partnership with the group Telfaz11 where we co-wrote ground breaking youtube films that gathered in total more than 20M views on the brand channel.
- L'Oréal Total Cover GlobalL'Oréal Total Cover Global Campaign The films, part of a global 360° launch, Film, print, Social.. gathered more than 4.6M views only on Youtube. Launched in more than 30 countries of which: UK & Ireland, France, Spain, Norway, Denmark, Latvia, Hungary, Italy, Sweden, Germany..
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Beginning January 2016, I joined McCann Paris as a Digital Consultant (background as a Creative Director) to mainly ensure a smooth transition into a more digital behavior creative department. The focus is mainly on the L'Oréal Paris global account, we create campaigns, social contents, activations and work on constant partnerships with Facebook, Snapchat, Google and others. I worked on the launch of the TOTAL COVER foundation cream/palette with youtube films that got over 3.4M views. I also played a major role in launching a new Natural brand BOTANICALS by L'Oréal, which was a great success and the brand is performing greatly on the sales front in Europe. I also work on MEN Expert Asia, our latest launch with Kris Wu for the Skin Care Products Desert Clay has been exceeding expectations. My role include: - Reporting directly to Global ECD on all assigned projects - Working under tight deadlines and in results-focused environments - Be a digital team lead, driving creativity and team growth forward across all digital channels - Conceptualizing, developing and leading amazing digital experiences - Creating ideas and content for the @LOREALMAKEUP Instagram account 3.7M followers - Clearly and efficiently communicate ideas and rationale to creative team and clients - Collaborate with developers to deliver polished, pixel-perfect products - Ability to handle multiple projects in a fast-paced environment - Ensuring a smooth transition into more digital thinking - Execute and deliver for all design stages from concept to final hand-off - Constantly propose proactive ideas that are also awards show material L'Oréal Paris Global - L'Oréal Men Expert Asia/China - Botanicals Fresh Care Global - Nestle Cereal EU
Digital Creative Director
- Paris, FranceFreelance
From August 2014 until December 2015 I was freelancing, and luckily each partnership started on a project basis then turned into a longer partnership, some reached six months. I joined efforts with DDB in France mainly working on a major global pitch reporting to the ECD, which we landed for the ventilators ALDES French brand. The communication campaign included one 360 campaign with an offline/online communication and an impeccable strategic approach to it. It was also communicated in 7 languages. In January 2015 I joined Proximity BBDO for a freelance job reporting to the ECD, and ended up consulting them for five months after that. I Worked for both agencies CLM BBDO & Proximity BBDO on 7up Global, Mercedes Europe, P&G WW, Tropicana Europe & The Americas and other pitches. In May 2015 I joined Publicis for a freelance job reporting to the ECD, and ended up consulting them for six months after that. I was Mainly working on one of the main telecom French operators, SFR, working on all the 360° communication, and the launch of the new Nescafé Dolce Gusto. Also participated in winning important pitches for the group.
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- Digital/ Print
- Art Direction/copywriting/creative/digital/build/campaigns
- Brand Creative Strategy
- Brand Activation
- Mobile Advertising
- Social Advertisign
Master of Advertising
- Paris, France
Bachelor of Arts Graphic Design
- Beirut, Lebanon
Crystal AwardsPhotography, Outdoor
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