This projects deals with radical data abuse and the monetization of our digital selves. Bringing it into the analogue context of a 'data-shop' to make it tangible and understandable. The publication can be bought through an exchange of personal information (e.g. an email address) and contains information and interviews on data collection as well as excerpts of my digital self. The publication was sold out within the first two hours of the private view of the degree show opening night.