Final Major Project - Curls + Fros

Disrupting the $90 billion hair care industry, Curls + Fros provides black women with a much-needed solution to the lack of representation within the afro hair care market. Within the global market, black women’s needs are severely underrepresented and they are more likely to be overexposed to harmful chemicals and ingredients. CURLS + FROS are here with a solution. We represent the market’s first personalised hair consultation service that provides black women with a highly customised assessment and safe product range for their individual textural needs. As a purpose-led brand, we exist to provide a solution for the greatest economic contributors to the global hair care industry. A group so valuable yet so overlooked in the market.