This simple pet purchasing website utilised a friendly blue colour to welcome in its consumers. The stand-out element was the adorable animal snouts, which became the main concept of the site. Cut-out animal designs were implemented in order to go beyond the normal structure found on traditional websites.
The animal snout idea was carried throughout both the digital and print designs. On digital they served as a way for the website user to select preferred animals and on print as fun and quirky postcards. This concept added a lighter side to the important information on the back, as well as becoming a novelty item for both children and parents.