Trump. Climate. Covid. 2020 was a year where most of us just wanted to bury our heads in the sand. But for those of us who didn't, finding clarity in the news cycle was tough. The Guardian Weekly was the perfect antidote.
This campaign concept showed The Guardian Weekly as a force of clarity against the chaos of the world. We collaborated with illustrator Raphael to create our breath-taking visuals of chaos. And were able to flex our concept across all channels: OOH, DOOH, Press, Social, Digital Display and an explainer video to boot.
Project Tags
Companies
OLIVER Agency
- Advertising
The Guardian
- Publishing