About me

Award-winning creative copywriter. Martini drinker. Art nerd. As a copywriter and creative I've been lucky enough to work with global brands the Guardian, adidas, Unilever, Diageo and Philips. From ATL campaign ideas to unforgettable subject lines. I like to use audience insights and human truths to make products and audiences sing. Sometimes literally!

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Projects

• 10

  Marmite BrexitA reactive social campaign, giving the world's most divisive condiment a say on Brexit.
• 5

  How do you get commuters to pay attention?Tell them not to. The Guardian’s daily podcast had a successful launch, but still had a key area for growth: commuters on the London Underground. On the London Underground, travellers are bombarded by ads - and no one likes it. So we played to the mindset of every commuter. We filled the background with a real transcript and told our audience not to read our poster. By purposefully overcrowding the visual, we demonstrated the benefit of the audio podcast and intrigued people by using good old
• 2

  adidas Superstar: The shape of an iconAlways-on, global digital toolkit for the iconic adidas Superstar sneaker.
• 12

  The Guardian: How women can change the worldHow can women change the world? The Guardian women seminar brought together change-making women to discuss past achievements and future ambitions. These wall vinyls decorated the room and the copy needed to reflect the inspirational narratives of the speakers and audience.
• Cannes Young Lions X Depaul - ShortlistedCompetition entry for a national charity campaign.
• 5

  The Guardian & The ObserverSocial videos for Twitter, Facebook and Instagram. The Guardian and Observer wanted to raise awareness of their weekend supplements. They needed a series of dynamic social videos to promote the magazines' content over social. I workshopped words and images with the client to pin down each magazine's distinct tone and collected them together into shortlists. Since the budget was limited, we paired words with photography and used the unique vocabulary of the individual supplements to keep the

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Projects credited in

• 1

  Find Clarity - The Guardian WeeklyAn award-winning, global through-the-line campaign.
• 2

  Unilever - Marmite BrexitA self-initiated, national reactive campaign.
• 2

  The Guardian Podcasts RebrandA holistic audio-visual rebrand & design system.

Work history

CopywriterOLIVER Agency
Jan 2017London, United KingdomFull Time
M
M
Junior CopywriterMarketcolor
May 2016London, United KingdomFull Time

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Skills

• Copywriting
• Ad Copywriting
• Advertising Concepts
• Digital Copywriting
• Blog Content

Education

U
U
Art History and French StudiesUniversity College London (UCL)
Sep 2010 - Aug 2014London, United Kingdom

Awards

Best Integrated Campaign - WinnerThe Drum
The Guardian & The Observer Newspapers Campaign - The Joy of Print
Ad of the DayCampaign
The Guardian Podcasts - Today in Focus Launch