Octavia Welby

Octavia Welby

Copywriter / CreativeLondon, United Kingdom
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Sophie O'Brien
Sarah Mc Ginn
Octavia Welby

Octavia Welby

Copywriter / CreativeLondon, United Kingdom
About me
Award-winning creative copywriter. Martini drinker. Art nerd. As a copywriter and creative I've been lucky enough to work with global brands The Guardian, adidas, Marie Curie and RSPB. From ATL campaign ideas to hardworking DM. I like to use audience insights and human truths to make products and audiences sing. Sometimes literally!
  • Marmite Brexit
    Marmite BrexitA reactive social campaign, giving the world's most divisive condiment a say on Brexit.
  • How do you get commuters to pay attention?
    How do you get commuters to pay attention?Tell them not to. The Guardian’s daily podcast had a successful launch, but still had a key area for growth: commuters on the London Underground. On the London Underground, travellers are bombarded by ads - and no one likes it. So we played to the mindset of every commuter. We filled the background with a real transcript and told our audience not to read our poster. By purposefully overcrowding the visual, we demonstrated the benefit of the audio podcast and intrigued people by using good old
  • adidas Superstar: The shape of an icon
    adidas Superstar: The shape of an iconAlways-on, global digital toolkit for the iconic adidas Superstar sneaker.
  • The Guardian: How women can change the world
    The Guardian: How women can change the worldHow can women change the world? The Guardian women seminar brought together change-making women to discuss past achievements and future ambitions. These wall vinyls decorated the room and the copy needed to reflect the inspirational narratives of the speakers and audience.
  • Cannes Young Lions X Depaul - Shortlisted
    Cannes Young Lions X Depaul - ShortlistedCompetition entry for a national charity campaign.
  • The Guardian & The Observer
    The Guardian & The ObserverSocial videos for Twitter, Facebook and Instagram. The Guardian and Observer wanted to raise awareness of their weekend supplements. They needed a series of dynamic social videos to promote the magazines' content over social. I workshopped words and images with the client to pin down each magazine's distinct tone and collected them together into shortlists. Since the budget was limited, we paired words with photography and used the unique vocabulary of the individual supplements to keep the
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Projects credited in
  • Find Clarity - The Guardian Weekly
    Find Clarity - The Guardian WeeklyAn award-winning, global through-the-line campaign.
  • Unilever - Marmite Brexit
    Unilever - Marmite BrexitA self-initiated, national reactive campaign.
  • The Guardian Podcasts Rebrand
    The Guardian Podcasts RebrandA holistic audio-visual rebrand & design system.
Work history
    OLIVER Agency logo
    OLIVER Agency logo
    CopywriterOLIVER Agency
    London, United KingdomFull Time
    Junior CopywriterMarketcolor
    London, United KingdomFull Time
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  • Copywriting
  • Ad Copywriting
  • Advertising Concepts
  • Digital Copywriting
  • Blog Content
    Art History and French StudiesUniversity College London (UCL)
     - London, United Kingdom
    The Drum logo
    The Drum logo
    Best Integrated Campaign - WinnerThe Drum
    The Guardian & The Observer Newspapers Campaign - The Joy of Print
    Campaign logo
    Campaign logo
    Ad of the DayCampaign
    The Guardian Podcasts - Today in Focus Launch