The Guardian & The Observer

Social videos for Twitter, Facebook and Instagram. The Guardian and Observer wanted to raise awareness of their weekend supplements. They needed a series of dynamic social videos to promote the magazines' content over social. I workshopped words and images with the client to pin down each magazine's distinct tone and collected them together into shortlists. Since the budget was limited, we paired words with photography and used the unique vocabulary of the individual supplements to keep the videos different but feeling part of a family.