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adidas Superstar: The shape of an icon

  • Octavia Welby

Always-on, global digital toolkit for the iconic adidas Superstar sneaker.

The sole. The serrated 3-Stripes. The shell-toe. The adidas Superstar shoe has a blueprint that has stood the test of time. Barely changed since it launched in 1969, it's physical legacy informed the "Shape of an Icon" concept.

I wrote the copy for Onsite, App, CRM, Social and Digital Display.
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