Brief:
As a charity with a focus on youth homelessness, Depaul wanted to raise awareness of the issue - and their ability to help. Our print campaign needed to strike a chord with a wide audience.
Idea:
Having an address opens the door to a normal life. Without one you can’t move your life forward. I showed this in a way that everyone is familiar with – filling out a form online when you’re missing information that allows you to continue.
Results:
The ad was shortlisted in the Cannes Young Lions 2018 print category, announced on theguardian.com and in The Guardian newspaper.