Harriet Stockwell is a multidisciplinary Art Director / Graphic Designer currently working in London. Originally from Cape Town, South Africa, Harriet started her career as an Art Director for the world-renowned agency, Saatchi & Saatchi. Working on clients such as; Guinness, Malta Guinness, Harley Davidson, Pampers and Jose Cuervo Tequila. While at Saatchi she did most of her own design work as well as art directing her campaigns and gained a few award finalists. After taking a 4 month sabatical to travel around North and Central America, Harriet returned to Cape Town to join her first creative director from Saatchi at his new agency, Not Norm. Working in a smaller yet strong agency of 7, Harriet took over as Head Designer of the Kauai account; a health food chain in South Africa, which under went a refreshing of its brand. She took the brand that had skeptical customers due to their sudden rebranding, to a brand people could love again. Other clients included Tranquini and Devils Peak Brewery. In 2017, Harriet left Cape Town to explore Spain, the States and Mexico for 5 months before moving to London. She is a highly motivated go getter with a professional work ethic. A social person by nature, she loves collaborating with people to create a compelling piece of work. Fluent in the Adobe suite, Harriet brings her ideas to life from scamp to finished art. Her extensive travels have become her university of life and creative inspiration. She learns from the people she meets along the way, gets inspired from the art and design she sees and grows as a person from the experiences she has. Her motto: "Work hard and live well."Locked Pro Plan feature
Worked in partnership with my design partner in producing pattern designs for cushions and rugs that were on trend. We also produced a range of mugs that were covered in illustrations relating to popular culture. Job entailed understanding briefs from clients, working to deadlines and creating on trend print designs. Each brief surrounded a certain trend that the designs needed to stick to. Trends were set by client and our job was to create original artwork that followed them.
Working as an Art Director and Designer on international and local brands. Clients included; Tranquini, Kauai (Health food franchise in South Africa) and Devils Peak Brewery. Job entailed understanding briefs, producing work that answered the brief and working closely with my creative director. I was the head Art Director and Designer on the Kauai account, producing all the retail work and seasonal campaigns. Worked closely with a photographer on the account, art directing food shoots for the work put out to stores nation wide. Used my design skills to illustrate and design artwork for the Tranquini clients online content site as well as brainstorm annual campaign ideas. Artwork for the content site ranged from simple photographic layouts to illustrations to complex gifs.
Art Director working in partnership with a copywriter under the direction of my creative director, creating through-the-line advertising campaigns for international brands. Clients included; Guinness, Malta Guinness, Pampers, Harley Davidson, Cuervo Tequila, Pharma Dynamics and Saudabel Water. Job entailed understanding client brief, brainstorming and coming up with ideas to answer the brief. Presenting ideas to client and taking their feedback to create a successful campaign. Using my graphic design skills to design the look and feel of the campaign, sometimes working in conjunction with photographers and illustrators to create the finished artwork. Working on and producing proactive work was a big part of the job. Generally the work focused on social issues such as violence in South Africa, health issues amongst the lower income community and sustainability in the environement.
Design intern for this interactive design agency. My main job was asset research and creation for a big online project they were working on. Following direction from the creative director and web developer and doing a few design layouts for websites.