Finning Fluid Analysis Social media Campaign

  • Matt Rooke

Finning’s Fluid Analysis service is crucial to a healthy business, but its detailed benefits aren’t so easy to explain to would-be customers. So we created a social media campaign where the fluid itself conveyed the message, letting the art direction explain the process and the copy deliver the benefit. All without a digger in sight. The end result was a clear and striking campaign, flexible enough to work across all social platforms and further media, like page takeovers.